Derek Jeter, Movado a hit at Macy's

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Derek Jeter, Movado a hit at Macy's

November 29, 2006

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New York—Yankees star Derek Jeter introduced the new Movado Series 800 Chronograph at a recent event held at Macy's Herald Square flagship store in Manhattan.

Jeter is currently featured in the company's new "Art of Performance" ad campaign, developed exclusively for the Series 800 collection.

In addition to launching the new timepieces, the event also kicked off a month-long initiative to support Jeter's "Turn2 Foundation," which he founded to create and support activities and programs that motivate youth to "turn to" a healthy lifestyle, academic achievement and leadership development, and away from things like drugs and alcohol.

Movado has been donating $100 to the charity for every Series 800 sold at the Macy's Herald Square store during the month of November.

Fans and watch aficionados packed the store to meet Jeter and to receive a Movado Series 800 baseball cap. Those who purchased the new watches were invited to attend a private cocktail reception where they had a chance to chat with Jeter one-on-one.

Movado President Jeff Cohen, Derek Jeter and Movado CEO Efraim Grinberg at Movado's Series 800 Chronograph launch at Macy's Herald Square.

The new collection has been designed by Movado to combine power, beauty, design and performance, the company stated.

The series is built to handle the most extreme sports activity, with features and characteristics that include a screw-down crown and case back to assure water resistance to 200 meters, a unidirectional timing bezel, and luminous markers and a scratch-resistant sapphire crystal for optimum dial legibility.

The Series 800 Chronograph features Performance Steel cases and Thermo Resin pushers. It is available with a yellow, white, black, blue or red dial, on either a Performance Steel bracelet or Thermo Resin strap. The suggested retail prices for the watch are $1,300 for the bracelet version and $1,000 for the strap version.

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