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Bedat and Co. names new CEO

December 22, 2006

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Amsterdam, Netherlands—Gucci Group has appointed William Devine the new chief executive officer of Bedat and Co.

Devine will oversee the luxury watch brand's development and will report to Jean-Christophe Bedos, chief executive officer of Boucheron.

"I am delighted to welcome William Devine to the Gucci Group," Gucci Group President and Chief Executive Officer Robert Polet said in a statement. "His wide experience in managing and developing luxury timepiece businesses will prove invaluable. I am confident that under the continued guidance of Jean-Christophe Bedos, William, together with the high-caliber team already in place, will realize the full potential of Bedat and Co."

Devine brings more than 12 years experience in the watch and jewelry industry, including positions at Montres Universal, Roberge Watches, de Grisogono and Perficio, a specialist investment vehicle focusing on the watch and jewelry industry. In 2002, Devine served as Baselworld show director.

Gucci Group represents one of the world's largest luxury goods conglomerates, with brands including Alexander McQueen, Balenciaga, Bottega Veneta, Gucci, Roger and Gallet, Stella McCartney and Yves St. Laurent. The company operates stores in major markets and wholesales products through franchise stores, duty-free boutiques and department and specialty stores. The Gucci Group purchased Bedat and Co. in 2000.
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