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Basketball star joins IceLink charity

October 06, 2006

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Houston—Former NBA All-Star Juwan Howard—a 12-year basketball veteran who currently plays for the Houston Rockets—appeared at Shannon Fine Jewelry and Watches last week to support IceLink Watch's Charity-Links Bracelet Campaign.

The national campaign, which benefits 10 charities in 10 cities in 10 months, designated the VH1 Save the Music Foundation as its charity of choice for September. Funds raised during the month-long effort will be used to purchase musical instruments and fund band programs at two Houston schools: Stonewall Jackson Middle School and E.O. Smith Education Center.

"I am excited to be part of this IceLink Watch charity campaign, which will help youth in Houston," said Howard in a statement. "Giving back to this community is very important to me, and I'm proud to support a cause such as the VH1 Save the Music Foundation."

In addition to the VH1 fund, IceLink Watch is also supporting such charities as the Boys and Girls Club, the Susan G. Komen Breast Cancer Foundation and Ronald McDonald House. The luxury-timepiece and jewelry-manufacturing company will donate a percentage of sales from its new "bicycle" bracelet line to each selected organization.

"Our new line of bracelets represents our efforts to link communities together," said Andy Sogoyan, owner of IceLink Watch. "We are proud to work with a tremendous athlete and role model like Juwan and a terrific organization like the VH1 Save the Music Foundation to benefit youth in Houston."

September was the sixth month of the campaign, which to date has raised over $15,000.
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Basketball | Charitable Giving | Men's Professional Basketball | Sports

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