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H. Stern, Diane von Furstenberg turn to time

By Catherine Dayrit
October 22, 2008

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Diamond watches from the "Sutra Watch Collection" feature rock-shaped, multifaceted sapphire crystal faces set on 18-karat gold cases and adorned with a total of 101 stones weighing 0.71 carats. The watches retail for $8,800 in yellow gold and $9,700 in white gold.

Basel, Switzerland--Iconic fashion designer Diane von Furstenberg first approached Roberto Stern, president and creative director of Brazilian jeweler H. Stern, in 2003, hoping to collaborate on jewelry.

Two years later, the Diane von Furstenberg by H. Stern collection was born, and today, the line is a worldwide success, having gained acclaim for its bold, glamorous shapes and modern styles.

Now, the duo is at it again: The "Sutra Watch Collection," a line of jeweled timepieces inspired by von Furstenberg, made its official debut at BaselWorld, held April 3-10 in Basel, Switzerland.

Created for the modern woman on the go, the line is composed of nine watches in three styles: the "Pendant Watch" group, in which each watch resembles a talisman and dangles from a long gold chain adorned with a Tibetan love knot; the ultra-glamorous "Diamond Watch" group, with rock-shaped watch faces and a total of 101 diamonds each; and the more casual "Sutra Sport Watch" group, crafted for the effortlessly stylish, adventurous woman, and featuring a larger stainless steel case or a PVD-coated case and triple-loop ostrich watch straps.

H. Stern says the fact that the timepiece line directly evolved from one of its jewelry collections helps to strike the right balance between vision and tradition.
 
Sutra Watch Collection prices range from $1,500 to $9,700.

Beginning in September 2008, the line became available in H. Stern and Diane von Furstenberg boutiques, as well as in select department stores and independent retail jewelry stores worldwide.

Editor's note: This story first appeared in the May 16, 2008 print edition of National Jeweler.
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