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TAG Heuer joins the FHH club

October 30, 2008

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La Chaux de Fonds, Switzerland—TAG Heuer has become a member of the exclusive Swiss watchmaking club, the Fondation de la Haute Horlogerie (FHH), which counts brands such as Cartier, Jaeger Le-Coultre and Audemars Piguet among its other partner members.

For TAG Heuer, the membership became official Oct. 1, capping off "a 150-year history dedicated to the pursuit of ultimate precision and inspired by a constant quest for innovation," the brand said in a press release issued earlier this week.

As part of its association, TAG Heuer will showcase the "Grand Carrera Calibre 8 RS Grande Date GMT," part of the Grand Carrera series of 2007, at two of this season's most important watch fairs: the Munich Time show, set for Oct. 30 through Nov. 2, 2008, in Munich, Germany, and the Salon Belles Montres in Paris, set to take place Nov. 28-30.

Established in Geneva in 2005 to celebrate the heritage and values of fine watchmaking, the FHH promotes Swiss watchmaking culture and tradition by communicating the professional and ethical values of authenticity, creativity and innovation on which the industry's legitimacy is founded.

"The FHH has gained the respect and admiration of the fine watchmaking industry as a whole," Jean-Christophe Babin, president and chief executive officer of TAG Heuer said in a press release issued Monday. "We are extremely proud to become an active member and thus demonstrate our commitment to the founding values of haute horlogerie."

Founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland, the Heuer brand, which was renamed TAG Heuer in 1985, is the world leader of prestige chronographs and the fourth overall brand for luxury watches, the company says.

Based in La Chaux de Fonds, TAG Heuer is the only watch brand to master precision to 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.

More details can be found on the official FHH Web site.
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