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Rolex supports latest Fisher House opening

March 24, 2009

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Los Angeles--Rolex has lent a helping hand for the opening of the newest Fisher House, one of more than 40 houses across the nation that serve as "homes away from home" for military and veteran families visiting loved ones in nearby Veterans Affairs hospitals.

The Fisher House of West LA opened its doors on Feb. 6, with Rolex joining television and radio host Larry King, veterans, current military personnel and their families for a ribbon-cutting ceremony.

Rolex is a longtime supporter of the Fisher House Foundation, and in recent years, the Swiss watch brand has provided significant contributions that have aided in the openings of Fisher Houses in Ft. Campbell, Ky., Dallas and San Antonio.

Many more Fisher Houses are set to come. By the end of 2010, the not-for-profit foundation will have opened homes in over 50 locations.

"We are extremely proud of our long association with the Fisher House Foundation," Rolex Watch USA President and Chief Executive Officer Allen Brill said in a media release. "We admire their dedication to our greatest national treasure-our military service men and women and their loved ones."
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