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A roaring time even off the circuit

April 07, 2007

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For his first appearance as a brand ambassador for TAG Heuer's dream team, Lewis Hamilton sported a TAG Heuer Formula 1 chronograph. The "Tag Heuer Ignites GP Party," which took place in Malaysia, featured go-kart races with TAG Heuer prizes and a simulator race competition.

The Vodafone McLaren Mercedes F1 team driver is impressed by the watch's "reliable technical features and young and dynamic look." He likens the brand to avant-garde sports such as racing, which is dependent on precise time measurement.
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