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James Bond, space watches from Omega up for auction (Update 1)

April 05, 2007

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The "Planet Ocean" watch that Daniel Craig, the latest actor to play James Bond, wore in the film Casino Royale is one of 300 timepieces that Swiss watchmaker Omega is offering at Antiquorum Auctioneers in Geneva on April 14-15. The "Seamaster Professional," a watch worn by Pierce Brosnan in Tomorrow Never Dies, and a ring-watch with 28 square-cut diamonds worn by the first Bond girl Ursula Andress, will also be on the auction block. Even an engraved "Speedmaster Professional" intended for a veteran astronaut is included in the mix.

Owned by Swatch Group AG, Omega is hoping to elevate its brand status with the Omegamania auction, which has traveled to New York; Dubai, United Arab Emirates; London; Munich, Germany; Tokyo and Shanghai, China. Omega wants to show the market that its watches make great collectibles. According to Christie's International, collectible timepieces brought in $85 million at auctions last year.
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