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Maurice Lacroix USA names new managing director

January 22, 2009

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 Maurice Lacroix USA Managing Director Thomas Steiner.

Hackensack, N.J.--Swiss luxury watch manufacturer Maurice Lacroix has named Thomas Steiner as managing director of its U.S. affiliate, effective Jan. 1.

Steiner, a Swiss native, will be responsible for ensuring the brand's continuous development in the United States, one of its most important markets.

"My goal is to generate sustained business by providing high support to the retailers," Steiner said in a media release. "Maurice Lacroix shall become a sought-after manufacturer brand. Together with my team, we will continue to build on our innovative strength and creativity, which will inspire our customers in the coming years."

During the past eight years, Steiner worked for California-based Cisco Systems Inc. as an engineer, project manager and manager.

He is a graduate of the University of Applied Science in Burgdorf, Switzerland, and holds a master of science degree in electrical engineering. He is also a commander in the Swiss Army and has a proven track record for achieving milestones, according to Maurice Lacroix.
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