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First domestic Rolex store to open at South Coast Plaza

November 01, 2007

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In March 2008, the first domestic Rolex flagship store is opening in South Coast Plaza located in Orange County's city of Costa Mesa. The store, named "Rolex Presented by Baron and Leeds," will resemble the watchmaker's boutiques in Beijing, Geneva, Rome and Tokyo.

With annual sales near $1.5 billion, the luxury center is the highest grossing planned retail center in the United States. Terry Weiner, chief executive officer of Baron and Leeds, the official Rolex Jeweler, said "the finest luxury center" teaming up with "the finest watch in the world" is the perfect marriage.
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