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Jaeger-LeCoultre takes turn on catwalk

November 22, 2006

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Los Angeles—Jaeger-LeCoultre watches put the finishing touch on models racing up the runway at the Victoria's Secret Fashion Show held Thursday night at the Kodak Theater in Hollywood.

Model Ajuma Nasanyana wore an $18,750 Reverso Grand GMT in rose gold during the show, which will air on CBS on Dec. 5.

In other news, the Swiss brand has revamped its Web site to include a Webcam and a new community area called "LeClub," which will include a watchmaking blog by Ng Tjen Jaw, watchmaking games, coverage of the brand and a chance to register timepieces for additional services.

The company also made the site more readable to major search engines in an effort to boost traffic and bring in new clients.

Jaeger-LeCoultre is best known for its signature Reverso collection, which includes the swiveling cases the company created 75 years ago to prevent watch crystals from breaking during polo matches.
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