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Movado watch fetes 50 years of pirouettes, solos

November 13, 2009
Movado's new "Lincoln Center 50th Anniversary Museum Monogram" watch is limited to 100 pieces.

New York--A night out at the New York City Ballet or Jazz at Lincoln Center is bound to be memorable, but Movado hopes to help make it more so with a new version of its iconic "Museum" watch.  

Lincoln Center--home to world-class music, opera and dance performances--is celebrating 50 years, and watch brand Movado is saluting the iconic New York City venue with the limited-edition "Lincoln Center 50th Anniversary Museum Monogram" watch, which will be sold at select Movado boutiques.

The new timepiece features a caseback engraved with Lincoln Center's 50th Anniversary logo and was crafted in solid stainless steel. It is also designed with a black or white dot-textured Museum dial and matching leather strap.  Only 100 pieces have been issued and each will retail for $695, with Movado donating 10 percent of net proceeds of sales of the watch to Lincoln Center.

"Lincoln Center has made extraordinary contributions to the performing arts," said Movado Worldwide President Jeffrey Cohen in a press release issued Wednesday. "We could not be more proud of our association with Lincoln Center and are honored to join the 50th anniversary celebration by creating a limited-edition Museum watch commemorating this incredible milestone."

Movado has a long-running partnership with Lincoln Center, which includes support of the New York City Ballet, Lincoln Center for the Performing Arts and Jazz at Lincoln Center. The alliance is also symbolized by the Movado TimeSculpture, erected at Lincoln Center in 1999.

"Movado is internationally recognized for its commitment to and association with the arts," Frank Bennack, Jr., chairman of Lincoln Center for the Performing Arts, said in the release. "Movado has been a major supporter of Lincoln Center for the past 20-plus years and we are especially proud of this most recent collaboration in celebration of our 50th anniversary."   
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