E-tailer sells $412,000 diamond ring

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E-tailer sells $412,000 diamond ring

July 13, 2007

New York—Online diamond and jewelry retailer Jamesallen.com has announced the sale of a $412,000 diamond ring, the largest transaction in the company's nine-year history.

The ring was also one of the most expensive diamond rings ever to be sold on the Internet, according to the company. It featured a square emerald-cut diamond weighing about 10.5 carats, flanked on each side by a single emerald-cut diamond and mounted in a handmade platinum ring.

Interaction with the customer was key, as Jamesallen.com Sales Manager Josh Cales liaised with the client numerous times before the sale was final.

In addition to the marquee sale—which the company says is indicative of its brand recognition—overall sales volume for Jamesallen.com has grown more than 55 percent year-to-date due to increased consumer awareness, greater product selection, customer service and advancements to its Web site.

The e-tailer features images of more than 10,000 diamonds, each of which can be magnified up to 40 times its actual size, showing clarity and cut characteristics. The site also offers hundreds of engagement ring designs and 3D demonstrations of what the ring will look like on a woman's hand.

Jamesallen.com also sells earrings, necklaces, bracelets and other fine gifts.

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Clothing Accessories | Culture and Lifestyle | Fashion and Style | Jewelry

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