Which jewelry ads top people's picks?
New York--National Jeweler has released the People's Choice results of its first-ever "National Jeweler Best Of Awards," a monthly contest showcasing the finest in marketing and product design.
Zale sued over 'Love Rocks' campaign
Dallas--A Texas jewelry company is suing Zale Corp., alleging that the jewelry chain's "Love Rocks" advertising campaign infringed upon its trademark.
Bull's eye advertising
America's Best Jewelers winners spread their advertising and marketing dollars across media during both good times and bad.
Hyde Park, Rado win first-ever 'Best Of' awards
New York--National Jeweler has released the results of its first-ever "National Jeweler Best Of Awards," a monthly contest showcasing the finest in marketing and product design.
Industry marketer Fruchtman wins ad award
Toledo, Ohio--Fruchtman Marketing, a full-service advertising agency that specializes in marketing for the fine-jewelry industry, has taken home a Silver Addy Award in the Advertising Club of Toledo's...
I'm Ellen Fruchtman and I've approved this message
By now, most of you are probably already sick of the political propaganda surrounding the upcoming elections. But, if your store resides in the key political battle states, get ready for a battle of...
Jewelers full-speed ahead on holiday marketing
New York--In an effort to draw consumer dollars in a down economy, jewelers who spoke to National Jeweler on Monday said they are getting creative with their promotional plans this holiday season,...
Judge rejects Blue Nile motion in trademark case
Boston--A federal judge in Boston has denied a request by online diamond seller Blue Nile to dismiss two of the three allegations made against it in the trademark infringement case filed by Hearts On...
Michael M hits airwaves for diamond giveaway
Los Angeles--Jewelry designer Michael M has taken to the airwaves to give radio listeners a chance to win a diamond ring.
Leo DiCaprio stars in TAG's new ad campaign
Basel, Switzerland--TAG Heuer ads featuring the brand's newest ambassador, award-winning actor Leonardo DiCaprio, will start appearing this summer, executives said during a dinner held at BaselWorld.
Are Web-savvy competitors redirecting your customers?
The Internet can be a phenomenal marketing tool for your business. But it's also a tool for competitors who may--unbeknownst to you--be using your trademarks to draw customers to their own Web sites.
De Beers to double holiday marketing spend
New York--De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new diamond...
Sears unveils new tag line, campaign
Hoffman Estates, Ill.-Sears, the department store giant ranked within the top 10 of National Jeweler's 2008 $100 Million Supersellers list, has unveiled a new tag line: "Sears. Life. Well spent."
Marketing: Not just for holidays anymore
New York--Traditionally, many jewelers have saved up their advertising funds and their marketing ingenuity for a big pre-Christmas push.
LupRocks.com, Nolcha partner up
New York--LupRocks.com, a jewelry-product-placement Web site, is joining forces with NolchaNetwork.com, a multi-faceted network focused on the emerging and independent fashion market.
E-tail hazards include getting sued from afar
The benefits of advertising and selling jewelry online are clear, but the complications of doing business from afar might be less obvious, as one jeweler found out after dealing with a dissatisfied...
Direct Mail Program
Understanding consumer behavior is your best bet to effectively drive more customers to your store.
De Beers details 'unprecedented' holiday ad blitz
New York--Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value"...
Retailers banking on strong 'Cyber Monday'
Washington--More than 80 percent of online retailers have planned special promotions for "Cyber Monday" in an effort to attract more buyers in this sluggish economy, a new survey finds.
Zale settles lawsuit over 'Love Rocks'
Dallas--Zale Corp. has reached a settlement in the recent trademark infringement lawsuit filed over its use of the phrase "Love Rocks" in advertising campaigns, a spokesman for Zale confirmed on...