Roman Jewelers stitches together a winning event
Flemington, N.J.--Months before the holiday season, Roman Jewelers got into the holiday spirit by hosting a women's clothing drive in late October at its Flemington and Bridgewater, N.J., locations.
'Internet Marketing 4 Jewelers' eBooks debut
Spartanburg, S.C.--Bench Media LLC's Internet 4 Jewelers division has announced the release of the first two eBooks in a series designed to teach retail jewelers how to leverage the Internet to market...
Dalumi offers online marketing tools
New York--Dalumi clients can now benefit from three new Web marketing tools designed to boost online diamond sales.
Study: Online sales up 7 percent
Reston, Va.--Online sales increased 7 percent to $4.45 billion for the week following Cyber Monday (Dec. 1-7), compared with the same period last year, according to ComScore.
IDI launches multi-pronged marketing initiative
Ramat Gan, Israel--The Israeli Diamond Institute Group of Companies (IDI) has launched the first stage of a strategic initiative that aims to provide marketing support to diamond manufacturers and...
IJO reports record attendance for upcoming show
Tampa, Fla.--The Independent Jewelers Organization (IJO) kicks off its IJO Tampa Show this weekend, with organizers reporting record-breaking attendance levels at a time when such figures are down...
SJTA unveils educational offerings for Atlanta show
Atlanta--Consumer insights expert Pamela Danziger and Stuller Chief Executive Officer Matthew Stuller will headline this year's spring edition of the Southern Travelers Jewelry Association (SJTA) U...
Retailers banking on strong 'Cyber Monday'
Washington--More than 80 percent of online retailers have planned special promotions for "Cyber Monday" in an effort to attract more buyers in this sluggish economy, a new survey finds.
Delamina's online ad tops 'Best Of' list
With its playful, provocative ads illustrating to women why they should buy jewelry for themselves, jewelry Web site Delamina has been chosen as the winner of National Jeweler's "Best Of" contest for...
As economy impacts online retail, companies shift marketing focus
The economy is forcing online retailers to change their marketing tactics in order to acquire and retain customers, according to findings from "The State of Retailing Online 2009," the 12th annual...