DPS: Continue to stress enduring value of diamonds
New York--Emotion and enduring value are two messages retail jewelers need to stress to sell diamonds amid a difficult economy.
TV shopping networks tuning in to Internet
New York--While jewelry continues to be a key category for TV shopping retailers, online rather than on-air sales are the engine that has been revving up revenues in recent years.
Jewelers full-speed ahead on holiday marketing
New York--In an effort to draw consumer dollars in a down economy, jewelers who spoke to National Jeweler on Monday said they are getting creative with their promotional plans this holiday season,...
Economy stinks, but your marketing doesn't need to
The lackluster economy has given rise to a new wave of excuses and, I might add, some pretty bad marketing decisions. Here are nine strategies to consider as this year unfolds.
IDI launches multi-pronged marketing initiative
Ramat Gan, Israel--The Israeli Diamond Institute Group of Companies (IDI) has launched the first stage of a strategic initiative that aims to provide marketing support to diamond manufacturers and...
November retail sales see record fall
U.S. chain store sales fell a record 2.7 percent in November, compared with the same period last year, according to the latest study from the International Council of Shopping Centers.
IDI's Avidar to CIBJO Congress: Market aggressively
In an opening speech presented during the CIBJO 2009 Congress, IDI Managing Director Eli Avidar asked the global jewelry and diamond industries to "think out of the box" about marketing their products...
In brand development, strategy precedes creativity
Developing a branding strategy is vastly more important than creating new advertising campaigns or making other tactical changes to your marketing plan. While there may be many approaches to...
JIC to debut consumer marketing initiative
New York--The Jewelry Information Center (JIC) has announced plans to launch a new consumer marketing initiative designed to increase interest and excitement for jewelry in the new year.
JA Show seminars encourage brand strengthening
New York--The JA New York Winter Show wrapped up last Tuesday, with educational seminars and a general session providing tips and strategies to help retailers strengthen their brand in today's...
PGI-USA offers insight into male bridal consumer
New York--Communicating platinum's intrinsic value and inherent characteristics can make the difference in whether or not men purchase platinum bridal jewelry, according to the latest research from...
Despite downturn, Richemont shows growth
Geneva--Swiss luxury goods group Richemont saw sales increase 2 percent to approximately $7.36 billion for the year ended March 31, 2009, with 10 percent growth during the first six months of the year...
Russell Simmons among honorees at Gem Awards
New York--Nearly 500 jewelry industry professionals and media representatives turned out for the Jewelry Information Center's (JIC) seventh annual Gem Awards, held on Jan. 9 at Cipriani 42nd Street in...
Ebel names new North American president
Paramus, N.J.--Swiss watch brand Ebel, part of the Movado Group portfolio, has appointed Alan Chinich as president of its North American division.
Sales at Neiman Marcus drop 30 percent in March
Dallas--Same-store sales at Neiman Marcus Inc. decreased 29.9 percent for the five weeks ended April 4, the company announced on Thursday.
Neiman Marcus sales drop 20.9 percent in February
Dallas--Same-store sales at Neiman Marcus Inc. decreased 20.9 percent to $228 million for the four weeks ended Feb. 28, compared with $288 million for the four weeks ended Feb. 23, 2008, the company...
Neiman Marcus November sales drop 11.9 percent
Dallas--Same-store sales at Neiman Marcus Inc. decreased 11.9 percent to $318 million for the four weeks ended Nov. 29, compared with $360 million for the same period last year, the company announced.
Roman Jewelers stitches together a winning event
Flemington, N.J.--Months before the holiday season, Roman Jewelers got into the holiday spirit by hosting a women's clothing drive in late October at its Flemington and Bridgewater, N.J., locations.
Precious-metals marketers take latest ads online
New York--The Platinum Guild International (PGI) has a strong grasp of why consumers should choose platinum, and for years, PGI has proclaimed those reasons in its advertising campaigns.
'Internet Marketing 4 Jewelers' eBooks debut
Spartanburg, S.C.--Bench Media LLC's Internet 4 Jewelers division has announced the release of the first two eBooks in a series designed to teach retail jewelers how to leverage the Internet to market...