Ritani repositions brand with emotional ads
New York—Fine-jewelry company Ritani is unveiling its new brand positioning to the public through a marketing campaign that is currently being unrolled in print magazines and online.
April 04, 2008 | National Jeweler Network
TAG Heuer launches interactive online ads
Springfield, N.J.—TAG Heuer introduced an extensive online advertising campaign today, making the luxury watch brand the largest Internet advertiser for the watch and jewelry industry, and the...
November 14, 2007 | National Jeweler Network
Generic diamond promotional campaign heats up
Shanghai, China—Discussions on an international marketing campaign for diamonds got underway last week in Shanghai, China, at the biennial meeting of the International Diamond Manufacturers...
May 20, 2008 | National Jeweler Network
Gemfields acquires Kagem emerald mine
London—Gem exploration and mining company Gemfields has raised $60 million to fund its future expansion plans and simultaneously completed the acquisition of Zambia's largest emerald mine,...
July 07, 2008 | National Jeweler Network
A. Jaffe redefines its brand
New York—Bridal manufacturer A. Jaffe is launching a new advertising campaign, a comprehensive retail-training program and a new approach to customer service.
February 12, 2008 | National Jeweler Network
Conference highlights need for generic jewelry ads
Dubai, United Arab Emirates—The president of the World Jewellery Confederation (CIBJO) is calling on the industry to band together and create a generic advertising campaign for fine jewelry.
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