Tired of negative news, jewelers?
New York--Pull up the Web site of any major, national news organization, and you won't have to look hard to find a story about the decrepit state of the U.S. economy and consumer confidence.
Which jewelry ads top people's picks?
New York--National Jeweler has released the People's Choice results of its first-ever "National Jeweler Best Of Awards," a monthly contest showcasing the finest in marketing and product design.
Zale sued over 'Love Rocks' campaign
Dallas--A Texas jewelry company is suing Zale Corp., alleging that the jewelry chain's "Love Rocks" advertising campaign infringed upon its trademark.
Bull's eye advertising
America's Best Jewelers winners spread their advertising and marketing dollars across media during both good times and bad.
Hyde Park, Rado win first-ever 'Best Of' awards
New York--National Jeweler has released the results of its first-ever "National Jeweler Best Of Awards," a monthly contest showcasing the finest in marketing and product design.
Jewelry heist disrupts Paris Hilton's simple life
Los Angeles--Reality TV star and paparazzi-favorite Paris Hilton has become the latest victim of jewelry crime, after $2 million of the heiress's jewels were stolen from her Los Angeles home on Friday...
Designer's jewelry shows Obama's message of hope
San Francisco--Jewelry designer Jeanine Payer has launched a new collection of six designs featuring excerpts from President Barack Obama's inauguration poem by Elizabeth Alexander.
Simmons Jewelry Co. decks SpongeBob in diamonds
New York--Nickelodeon's most rapt audience for its SpongeBob SquarePants cartoon might be the school-age set, but the show also counts die-hard fans well past elementary school, and the Simmons...
Publisher of JCK resigns
New York--Mark Smelzer, publisher of JCK Publishing Group for the past five years, has resigned his position, according to a report published on the magazine's Web site late Tuesday.
Michael M hits airwaves for diamond giveaway
Los Angeles--Jewelry designer Michael M has taken to the airwaves to give radio listeners a chance to win a diamond ring.
Industry marketer Fruchtman wins ad award
Toledo, Ohio--Fruchtman Marketing, a full-service advertising agency that specializes in marketing for the fine-jewelry industry, has taken home a Silver Addy Award in the Advertising Club of Toledo's...
I'm Ellen Fruchtman and I've approved this message
By now, most of you are probably already sick of the political propaganda surrounding the upcoming elections. But, if your store resides in the key political battle states, get ready for a battle of...
Jewelers full-speed ahead on holiday marketing
New York--In an effort to draw consumer dollars in a down economy, jewelers who spoke to National Jeweler on Monday said they are getting creative with their promotional plans this holiday season,...
MJSA releases smart-shopping guide
Providence, R.I.--Manufacturing Jewelers and Suppliers of America (MJSA) has released a new book filled with money-saving insights for the jewelry industry.
Judge rejects Blue Nile motion in trademark case
Boston--A federal judge in Boston has denied a request by online diamond seller Blue Nile to dismiss two of the three allegations made against it in the trademark infringement case filed by Hearts On...
California jeweler says 'No Doom and Gloom'
Retail jeweler Gems of La Costa is battling negative economic news in its own way, by displaying signs that read "No Hablo Recesion" and handing out "No Doom and Gloom" stickers to customers.
'The Bachelor' chooses Neil Lane
New York--The Bachelor's Jason Mesnick has just one rose left and two potential wives to choose between, yet while one major decision remains to be made, another has already been set in stone.
Fred Segal store set for reality series
On the heels of announcing its biggest programming slate ever, Bravo has one more new project adding to its fashion-savvy lineup--a reality series set in a Fred Segal store.
Leo DiCaprio stars in TAG's new ad campaign
Basel, Switzerland--TAG Heuer ads featuring the brand's newest ambassador, award-winning actor Leonardo DiCaprio, will start appearing this summer, executives said during a dinner held at BaselWorld.
Are Web-savvy competitors redirecting your customers?
The Internet can be a phenomenal marketing tool for your business. But it's also a tool for competitors who may--unbeknownst to you--be using your trademarks to draw customers to their own Web sites.