In brand development, strategy precedes creativity
Developing a branding strategy is vastly more important than creating new advertising campaigns or making other tactical changes to your marketing plan. While there may be many approaches to...
Use discipline to define your brand
Remember that old catch phrase, "You only get one chance to make a first impression"? This is a good way to think about your brand's identity and how your customer thinks of you.
LupRocks.com, Nolcha partner up
New York--LupRocks.com, a jewelry-product-placement Web site, is joining forces with NolchaNetwork.com, a multi-faceted network focused on the emerging and independent fashion market.
'Expressions' gives early glimpse of Vicenza
New York--The Italian jewelry presented each January in Vicenza is considered a prologue to the design story that will play out over the course of the year for the whole industry.