Are Web-savvy competitors redirecting your customers?
The Internet can be a phenomenal marketing tool for your business. But it's also a tool for competitors who may--unbeknownst to you--be using your trademarks to draw customers to their own Web sites.
As economy impacts online retail, companies shift marketing focus
The economy is forcing online retailers to change their marketing tactics in order to acquire and retain customers, according to findings from "The State of Retailing Online 2009," the 12th annual...
Jewelry's future in innovative retail concepts
New York--Familiar themes--the need for innovative retailing and the growing importance of social networking--emerged Tuesday night when six industry experts gathered for a roundtable discussion on...
Jewelers make a date with social networking
New York--In an economy where marketing dollars are hard to come by, viral marketing--the kind that can spread a message far and wide by word of mouth--might be part of the cure for ailing retail...
'May is Gold Month' amps up Web presence
New York--The sixth annual "May is Gold Month" campaign--the industry-wide campaign intended to drive consumer demand for gold jewelry--will include a heavier online presence than ever, according to a...
GemFind.net offers new marketing tools
Tustin, Calif.--GemFind.net, which unites jewelry wholesalers and wholesale diamond dealers worldwide with the professional services required to compete in today's jewelry marketplace, has relaunched...
Zirconmania launches diamond-coated CZ
Los Angeles--Zirconmania, a Los Angeles-based company that specializes in cubic zirconia (CZ) jewelry, has launched a line of specially coated CZ, the company announced in a press release.
GemAffair.com, Twitter host holiday sweepstakes
Clearwater, Fla.--GemAffair.com, an online purveyor of fine gemstone jewelry, is using social-networking media to build buzz--and generate good will.
TV shopping networks tuning in to Internet
New York--While jewelry continues to be a key category for TV shopping retailers, online rather than on-air sales are the engine that has been revving up revenues in recent years.
EasyStock Lite helps diamond co.'s expand
Ramat Gan, Israel--A software developer has created a program that gives diamond companies the ability to create a simple corporate Web site that can display up to 100 diamonds for sale, allowing them...
Omega 'Speedmaster' ads to feature JFK
New York--Swiss watch brand Omega is basing a worldwide campaign for its "Speedmaster" watches around a photograph of President John F. Kennedy, the chief in office when the nation took its first...
Online sales drop in 4Q but up 6 percent in '08
Reston, Va.--Online retail spending decreased 3 percent in the fourth quarter of 2008 compared with the same period in 2007, according to ComScore, the first recorded quarter of negative growth since...
Byte-ing back
Once upon a time, the name "Blue Nile" constituted two of the foulest four-letter words in any brick-and-mortar jeweler's dictionary. Today, an increasing number of jewelers have crossed enemy lines...
America's Best Jewelers debuts social-networking
New York--In an ongoing effort to increase communication among retail jewelers, America's Best Jewelers announces the launch of the ABJ Network, a social-networking site and media application for...
IDI promotes Chait to chief information officer
Ramat Gan, Israel--The Israel Diamond Institute Group of Companies (IDI) has announced the promotion of Orna Chait to the position of deputy managing director and chief information officer.
TAG Heuer opens up line to e-commerce
Springfield, N.J.--Watch brand TAG Heuer is making its full line of timepieces available at authorized online retailers Tourneau.com and Barmakian.com, an initiative that the company says will make it...
'Passion Awards' loom for bench jewelers
Spartanburg, S.C.--Organizers of the Bench Jewelers Conference have issued a call for entries to the fifth annual Bench Jewelers Passion Award Design Competition, a contest open to all professional...
Study: Online jewelry sales drop 24% this holiday
Reston, Va.--Online sales of jewelry and watches didn't fare well this holiday season (Nov. 1-Dec. 24), falling 24 percent compared with the same period last year, according to the latest research...
Israel Diamond Exchange to mark 70 years
Ramat Gan, Israel--The Israel Diamond Exchange (IDE) will mark its 70th anniversary with a special event scheduled for Nov. 23 in Tel Aviv, Israel.
Tiffany taps into social-networking scene
With a Facebook Fan Page, iconic jewelry company Tiffany and Co. has entered a new era in its 172-year history: the age of social networking.