New IDI program offers Israeli diamonds, anytime
Basel, Switzerland--A new strategic marketing program called "Together Works," designed to give jewelers round-the-clock access to Israeli diamonds, kicked off at the Israel Diamond Institute (IDI)'s...
Jewelers make a date with social networking
New York--In an economy where marketing dollars are hard to come by, viral marketing--the kind that can spread a message far and wide by word of mouth--might be part of the cure for ailing retail...
Online sales drop in 4Q but up 6 percent in '08
Reston, Va.--Online retail spending decreased 3 percent in the fourth quarter of 2008 compared with the same period in 2007, according to ComScore, the first recorded quarter of negative growth since...
Study: Online jewelry sales drop 24% this holiday
Reston, Va.--Online sales of jewelry and watches didn't fare well this holiday season (Nov. 1-Dec. 24), falling 24 percent compared with the same period last year, according to the latest research...
Study: Online holiday sales drop 3 percent
Reston, Va.--Online spending for the 2008 holiday season decreased 3 percent to $25.5 billion, compared with $26.3 billion for the corresponding shopping days last year, according to the latest...
Byte-ing back
Once upon a time, the name "Blue Nile" constituted two of the foulest four-letter words in any brick-and-mortar jeweler's dictionary. Today, an increasing number of jewelers have crossed enemy lines...
Dalumi offers online marketing tools
New York--Dalumi clients can now benefit from three new Web marketing tools designed to boost online diamond sales.
Study: October online spending slowest on record
Online spending in October 2008 increased by only 1 percent over October 2007, the lowest monthly growth rate since ComScore began tracking e-commerce in 2001.
JewelrySpotter moves up launch date
Paso Robles, Calif.--Jewelry Spotter, the new Web site from MVI Marketing Ltd. that's designed to help the jewelry industry sell more jewelry on the Internet and attract consumers to jewelry Web...
JVC debuts ad law guide for jewelers
New York--The Jewelers Vigilance Committee (JVC) is offering a new publication, The Essential Guide to Advertising Law, a comprehensive overview of the regulations pertaining to fine-jewelry...
SES Creations Web site calls out to brides
New York--SES Creations has launched a new Web site that is designed to be a tool for both retail jewelers, who can now find the company's entire collection online, and for bridal customers, who can...
Study: Online spending tops $840M on Cyber Monday
Reston, Va.--E-commerce spending jumped 15 percent to $846 million on Cyber Monday, the second heaviest online spending day on record, according to the latest research from ComScore.
Study: Online sales up 7 percent
Reston, Va.--Online sales increased 7 percent to $4.45 billion for the week following Cyber Monday (Dec. 1-7), compared with the same period last year, according to ComScore.
Marketers boost services for jewelers
Weston, Fla.--Spurred by the economic downturn, a number of marketing groups are upping their services aimed at helping jewelry retailers survive, create brand awareness and grow revenues.
Study: Slight lull in online holiday sales
Online spending has essentially remained unchanged for the first 42 days of the 2008 November-December holiday season, compared with the same period last year; however, the most recent week saw a...
New site 'spots' jewelry for consumers
Paso Robles, Calif.--MVI Marketing Ltd. has announced the launch of a new Web site designed to help the jewelry industry sell more jewelry on the Internet and attract consumers to jewelry Web sites.
'May is Gold Month' amps up Web presence
New York--The sixth annual "May is Gold Month" campaign--the industry-wide campaign intended to drive consumer demand for gold jewelry--will include a heavier online presence than ever, according to a...
De Beers launches consumer site for Forevermark
London--Forevermark, the diamond brand of industry giant De Beers, has launched a consumer Web site, the company announced on Monday.